Orange 142

Orange 142 loves New Jersey! Our Sr. Digital Sales Manager, Cassandra Razzi, is attending the New Jersey Tourism Industry Association NJTIA Advocacy Day in Trenton on May 16th as Gold Sponsors. We're excited to connect with industry professionals, explore the latest stats, trends, and impacts, and showcase how our tech-enabled solutions empower destination marketing professionals to broaden their audience reach. Respond below if you’d like to meet up! #NJTIA #Tourism #DestinationMarketing #programmaticadvertising Direct Digital Holdings

LinkedIn is for professional development, not pictures with your friends. Occasionally, however, your colleagues become your friends + the professional development includes fun memories. The Orange 142 team had sales training in Houston at our Direct Digital Holdings offices this week. Besides technical training, new and exciting changes, insights for our clients and introductions to our growing team, we also focused on our newest whitepaper on Multicultural& Gen Z marketing, and sharing this great research with all marketing professionals. Join us for a webinar April 30th to learn more: https://hubs.ly/Q02s95jy0

Don't miss out on this in-depth exploration of the "Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing" whitepaper! Delve into groundbreaking research by Direct Digital Holdings and Horowitz Research, unveiling the impact of diverse consumer groups on brand perceptions and purchasing behaviors, with a special focus on Gen Z. The webinar, cohosted with 4A's, is on April 30th at 3:00pm EST featuring insights from industry experts including: - Michael Roca – Executive Director, ELEVATE, Omnicom Media Group - Dr. Marcus Collins – Assistant Clinical Professor of Marketing, University of Michigan - Christopher Kuist – Founder, Practical Stories - Alison Ciccione – Director, US Media, McDonald's Moderated by Direct Digital Holding's Chief Growth Officer, Maria Vilchez Lowrey. Register now: https://hubs.ly/Q02tMGZ10. Download the whitepaper for exclusive insights: https://hubs.ly/Q02tMQLf0. #GenZ #MulticulturalMarketing #DiverseConsumerism #DEI

Cross-border travel between the U.S. and Mexico is a billion-dollar industry, fueling economic growth for border communities. Our team specializes in multicultural marketing, connecting businesses with diverse audiences on both sides of the border to capitalize on new marketing and advertising opportunities. Our tailored digital campaigns highlight each destination's unique attractions, driving tourism growth and economic development solutions. Ready to tap into this lucrative market? Read more here on our blog: https://hubs.ly/Q02tw67G0 #CrossBorderTourism #MulticulturalMarketing #Orange142 #EconomicGrowth

When you look at generations collectively, a significant tipping point is revealed — as more than 57% of the general population reports that multicultural and diverse people have a major influence on brand preferences. Considering that the size of the multicultural/diverse population in the U.S. currently represents 40% of the market, this group is driving an outsized impact on what people choose to buy today. However, many brands are still stuck executing misguided mass-market media plans and outdated multicultural spending allocations. Learn more about how this shift affects brands' marketing and advertising approach. Download the whitepaper, "Cracking the Code: How Multiculutral & Gen Z Reshape Mainstream Marketing: https://hubs.ly/Q02tcz-x0 #genz #multiculturalmarketing #diverseconsumerism #DEI Mark D. Walker

Excited to announce that our Sr. Digital Sales Manager, Cassandra Razzi, will be at the 2024 New York State Tourism Conference in Niagara Falls from April 17-19th as Gold Sponsors. We're looking forward to networking with industry professionals, gaining insights on hot topics like #AI and sustainability, and sharing how our tech-enabled solutions can empower destination marketing professionals to expand their audience reach. Respond below if you’d like to meet up! #NewYorkState #Tourism #DestinationMarketing #NYSTIA #programmaticadvertising Direct Digital Holdings New York State Tourism Industry Association (NYSTIA) Destination Niagara USA

From Direct Digital Holdings newest white paper, Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing, the majority of all consumers say that multicultural people have a big influence on their brand preferences and choices. For more insights on these exclusive research findings, register for our webinar hosted with 4A's on April 30: https://hubs.ly/Q02sqlRd0 Download the whitepaper: https://hubs.ly/Q02sqlxq0 #genz #multiculturalmarketing #diverseconsumerism #DEI

What an incredible time we had at eTourism Summit in Las Vegas last week! Our team Emily Parli and Tennessee Whiskey Trail Executive Director, Charity Toombs, rocked the "Sippin’ Success: A Spirited Journey" panel, sharing how our partnership has transformed the Tennessee Whiskey Trail into a tourism powerhouse, attracting 8 million travelers and generating a $3 billion economic impact. It was truly rewarding to connect with the DMO community and share insights from our newly released whitepaper, "Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing," which highlights the profound influence of multicultural and diverse communities, particularly Gen Z, on mainstream consumer choices. You can download the whitepaper here: https://hubs.ly/Q02sblBy0. And of course, we couldn't miss out on celebrating the conference's success with the industry's finest Destination Marketing Organizations attending our happy hour! Douglas Mankiewicz Cassandra Razzi Lindsey Wilkes Cliff Ward Marisol Vindiola Calvin Scharffs Fatou Bah Direct Digital Holdings Colossus SSP Jennifer Shanesy Caroline Clark Amy Wilson Winistry, Inc. Atlanta Convention & Visitors Bureau Sheretha Bell Lisa Logan, CGMP Morgan Lynch Tour Stafford, Virginia Donald Lilley Jr. Visit Baltimore #eTourismSummit #TravelIndustry #TourismMarketing #Networking #programmaticadvertising

The ultimate aim for Grand Boulevard in Miramar, Florida was to encourage visitors to experience everything that the area has to offer – from indulging in shopping sprees to enjoying gourmet dining, catching the latest blockbusters at the cinema, staying in on-site hotels, and participating in exciting seasonal and marquee events. The smart marketing tactics utilized in this campaign lead to more toot traffic in stores, higher spend and more overnight stays. Read more here: https://lnkd.in/gZF7hfsM #dmomarketing #travelandtourism #casestudy #advertisingsolutions

Today is the day! Our Senior Digital Media & Strategy Manager, Emily Parli, is taking the stage with Tennessee Whiskey Trail Executive Director, Charity Toombs, on the "Sippin’ Success: A Spirited Journey" panel at eTourism Summit at 3:50pm.    They’ll share the captivating story of how our dynamic marketing approach transformed the Tennessee Whiskey Trail into a true industry powerhouse, attracting 8 million travelers and making a staggering $3 billion economic impact on tourism. From the inception of creative concepts to the masterful blend of targeted digital strategies, this session guarantees a taste of the sweet success that comes from breaking free of traditional tourism norms.     Don’t miss out on this incredibly informative session and book a meeting with our team Douglas Mankiewicz, Lindsey Wilkes, Emily Parli, Cliff Ward, Marisol Vindiola, Cassandra Razzi, Calvin Scharffs, and Fatou Bah to learn more about how we can do this for your DMO: https://lnkd.in/giBYCMwB   #eTourismSummit #TravelIndustry #TourismMarketing #Networking #programmaticadvertising