Online registration is now closed in preparation for the event. On-site registration will be available beginning at 11:30 a.m. Thursday.
For years, Jack Daniel's advertising has been consistently effective in the marketplace, both domestically and internationally, in an industry that is increasingly regulated. Senior Global Brand Consultant Ted Simmons of Arnold Worldwide will present references and images of current and contemporary advertising - and social media messaging - for Jack Daniel's Tennessee Whiskey.
Simmons will be joined by co-presenter Jennifer Powell, senior brand manager for Jack Daniel's. Powell is the great-grandniece of Jack Daniel and the great-granddaughter of Lem Motlow, who inherited the distillery in Lynchburg when his uncle Jack Daniel died in 1911.
Cost:
Members - $35
Future Members - $70
To Register: Click "Register Now" under "Quick Links" to the right of this page or click here to download and print a registration form.
Directions: