Shared Interest Groups (SIGs) are comprised of Chamber members with similar interests who meet to discuss trends, challenges, ideas and thoughts. SIGs give members the opportunity to learn, network and develop long-term, meaningful relationships in a casual setting that promotes conversation and camaraderie. SIGs will be formed without regard to geographical boundaries and will be guided by “conversation starters.”
Interactive media use technology as the hub for marketing efforts. This includes social media, web sites, sales automation, online user experience and silent retention. Join this group as they dive into these areas of discussion.
Conversation Starter: Mark Smith, CentreSource
Speaker: Bill Tallent, CEO of Mercury Interactive
Mercury has built web sites, as well as desktop applications for large companies such as Sports Illustrated and NFL teams and an immensely capable content delivery platform to supply content to the apps. When the mobile app business materialized in 2008, they were quickly “all-in,” soon building apps for the nation’s largest media companies such as Gannett, CBS, New York Times, Univision, Comcast, Fox News, Showtime, etc.
Featured topic: Mobile Marketing - Got Your Mojo on the Go?
People are spending more time on their mobile phones than ever before. This new marketing world consists of smartphones, mobile apps, mobile sites, geo-location, and mobile-social marketing. As marketers, we have to understand these new types of consumers and how to best reach them.