Shared Interest Groups (SIGs) are comprised of Chamber members with similar interests who meet to discuss trends, challenges, ideas and thoughts. SIGs give members the opportunity to learn, network and develop long-term, meaningful relationships in a casual setting that promotes conversation and camaraderie. SIGs will be formed without regard to geographical boundaries and will be guided by “conversation starters.”
Interactive media utilizes technology as the hub for marketing efforts. This includes: social media, web sites, sales automation, user experience online and client rentention. Join this group as they will dive into these areas of discussion.
Conversation Starter: Mark Smith, CentreSource
Featured Topic: Content Strategy: A Framework for Marketing Success
Speaker: Laura Creekmore
Content strategy is a framework to help you make better decisions about managing content as a business asset.
Great writing is an art, but business realities demand that we standardize and structure our content for maximum effectiveness. Content strategy gives you the tools to spend your marketing time and money well, whether you're working on your website, a software product or designing a social media campaign. This session will explain how content strategy can improve your marketing results, and it will walk you step by step through the content strategy framework, giving you ideas to improve your work today.
Cost: Free to attend. No advance registration is required. To be added to this group's communication list, please contact Molly Vice below.
Dates: 1st Friday of the month; all Chamber members are invited to join.
Questions? E-mail Molly Vice or call 615-743-3063.
Note: Click here to learn about the value of Chamber membership for your business.
Other SIGs: Our international business department also has a Shared Interest Group for Chamber members. If you are interested in attending one of these SIGs, please check our event calendar for upcoming dates.