Founded in 2014, based on a deep appreciation for music and the people who create it, Sound Royalties is a specialty finance firm that provides access to cash for songwriters, producers, artists, publishers and distributors. The company has created a secondary market that fills a long-standing service gap in the industry and gives music professionals access to large pools of money at reasonable and flexible fees. Through non-credit based advances, Sound Royalties provides musicians with needed funds based on future earnings, while allowing these creatives to retain full rights to their works. The company is led by founder and CEO Alex Heiche, a passionate music advocate with decades of experience providing innovative financing strategies to clients in the entertainment industry and beyond.